Facebook’s earnings hinge on mobile turnaround
Now, Facebook has announced a new feature called “Save” that allows users to save interesting links privately to read later. Whether on mobile or web, if Facebook users see an item they wish to access later, they can do so by clicking “More” and then hitting “Save.” Not only applicable to links, users can save places, music, television shows and so on. Saved items will automatically be grouped by category. They can be accessed on through the “More” tab on mobile or the “Saved” link on the left hand side of their homepage. Saved items can only be viewed by users on their own Facebook account, and Facebook says it will send users reminders about items they’ve saved.
Facebook Adds a Read-It-Later Button – Yahoo Finance
Josey, who has a buy rating on the stock and a price target of $83, predicts mobile revenue more than doubled in the period to $1.63 billion. With Chief Executive Officer Mark Zuckerberg’s relentless push into smartphones and tablets, Facebook’s worldwide market share in mobile ads will be 22.3 percent this year, up from 5.4 percent in 2012, according to eMarketer, while Google’s has dropped from 52.6 percent to 50.2 percent. No other company is close, with Twitter ranked third at 2.8 percent.
The change turned users into readersor, at least, skimmersand provided a traffic boon to online publishers . Since then, Facebook has continued to hone that feature, reducing the prevalence (for example) of especially click-baity content that some users find annoying. Now, the company has introduced an even more reader-friendly feature: Its giving users a way to slow down the stream. Facebook today introduced a new Save feature to its homepage and smartphone apps .
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